5 Ways Google+ Will Influence Search Results.
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5 Ways Google+ Will Influence Search Results
by Cheryl Wolhar - MyVineSpace on July 18, 2011
Will Social Search Change SEO? [courtesy of HubSpot]
by Cheryl Wolhar - MyVineSpace on February 18, 2011
I received this post from HubSpot this morning and felt it was a timely subject to share. I have been doing research on this subject because a few of my clients have been asking for help with SEO. I find this post interesting because the holy grail has always been that we have to place high in keyword search. Now, it seems that Google has changed it’s algorithm.
Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. This could be really big, however, we will need to wait and see how it plays out and evolves over time.
Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.
Marketing Takeaway
Stop obsessing over rank [...]
Tagged as: @MyVineSpace, attract customers, cheryl wolhar, google, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine industry, wine marketing
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More on Facebook Pages Redesign
by Cheryl Wolhar - MyVineSpace on February 17, 2011
I just found another great post with detailed info on the new design changes on all our fan pages (link below).
One of the more important changes for you to know about is how the chronological order of posts has been changed. The default is to place the most interacted and most meaningful posts at the top. I believe it is based on the number of comments and likes. You can read the post to learn how to change this.
Here’s an excerpt:
Wall Posts. There are now two Wall filters. The posts on your page can be viewed as the posts you as the admin put up or viewed as the top posts from Everyone. As the admin, you can set a default under edit page. The Everyone option places the most interacted, useful and meaningful posts at the top even if they are before a new update. This could have a page look as if there is not a lot of recent activity as a posting from a week ago could be at the top. Jason Keath from Socialfresh.com shows this in his 7 changes to Facebook video.
Read more here…
Tagged as: @MyVineSpace, cheryl wolhar, Facebook, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine marketing
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Let’s face it… We’re all Obsessed with Facebook!
by Cheryl Wolhar - MyVineSpace on January 27, 2011
Did you know?
As of 2011, there are 500,000,000 active Facebook users. Approximately 1 in every 13 people on earth. Half of them are logged in on any given day.
48% of 18 – 34 year olds check Facebook right when they wake up… About 28% check their Facebook on their smart phones before getting out of bed.
48% of young Americans said they find out about news through Facebook.
There are 206.2 Million Internet users in the U.S. that means 71.2% of the U.S. web audience are on Facebook.
Source: The Chris Voss Show
[read more Facebook statistics here]
Tagged as: @MyVineSpace, cheryl wolhar, Facebook, internet marketing, social media, social networking, wine marketing
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30 Social Media Predictions From 30 Social Media Pros – Social Media Examiner
by Cheryl Wolhar - MyVineSpace on January 3, 2011
#1: Marketers will have more tools to stimulate conversation.
#2: More companies will invest in social media.
#3: Social media will become mainstream.
#4: Quora will leave beta and become a serious player in social networking.
#5: People will demand more from social media.
#6: Social media will no longer be something the “cool kids” are doing.
#7: Facebook will become a real ecommerce platform.
#8 Social communication skills will get better.
#9: Social media will expand through creativity, diversification and content.
#10: Internet noise will reach rock-concert levels.
Read more: 30 Social Media Predictions From 30 Social Media Pros | Social Media Examiner.
Tagged as: @MyVineSpace, attract customers, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, Wine Blog, wine industry, wine marketing
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