by Cheryl Wolhar - MyVineSpace on February 18, 2009
Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry.
Many winery’s have started blogging but others are not sure where to begin. MyVineSpace recommends starting a simple branded community where you can manage your blog and online discussions, but most importantly you can build a social community where you can interact directly with your customers and wine club members.
Creating an online Social Networking Community allows you to attract and interact with your customers in a fashion that was not possible before.
Community Benefits for the Winery:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community
Community Benefits for your Consumers :
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and wine making teams
* Customize your personal space and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine tasting
A branded community is so much more than a blog… It’s video, photos, blogging and social networking all rolled up in one wonderful community for your customers to enjoy.
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by Cheryl Wolhar on November 19, 2008
I was recently invited to join a wine making co-op that buys grapes each year and makes and bottles their own Cabernet and Pinot Noir. I was able to buy in on the 2008 vintage which was harvested, crushed and barreled earlier in the year. Because I am now part of the co-op, I was invited to join them for their bottling party where the wine from 2006 was bottled. I am excited to join this group to learn more about wine making and of course, my favorite thing, wine drinking!
The day started at 9:30 am with a relatively short drive from my house to the vineyard. While the drive was short, more than half was on a twisty, dirt road with lots of potholes and loose gravel.
At one point I missed a turn so I had to turn around on a very narrow road. I accidentally backed up hard into a low rock fence that I couldn’t see and I was sure had put a huge hole in my bumper. Then on the dirt road I bottomed out a few times and had visions of holes in the bottom of my car too!
The dirt road was so long I [...]
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by Cheryl Wolhar - MyVineSpace on November 14, 2008
I read this post today where Paul Boutin says that blogs are dead and I agree, sort of…
<pIf you are considering starting a new blog now, the wrong thing to do would be to create one of those static boring blogs that everyone else has.
<pHe mentions sites like Flickr, Facebook and Twitter as better options. I say, YES use Flickr, Facebook, YouTube and Twitter by all means, but use them to drive people to the new community that you build on a Web 2.0 platform around your brand.
<pHere are two example of wineries <a href=”http://www.eaglesnestwinery.ning.com”>”Eagles Nest Winery”</a> and <a href=”http://winespace.donatifamilyvineyard.com”>Donati Family Vineyard”</a> that have taken up this community concept, truly internalized it and really made it their own. You can see each “natural voice” shines through.
<pHere are two example of wineries “Eagles Nest Winery” and “Donati Family Vineyard” that have taken up this community concept, truly internalized it and really made it their own. You can see that each “natural voice” shines through.
<pSome of the benefits are:
Build an active, vibrant online community
Cultivate and strengthen lifetime customer relationships
Create a channel of trust through word of mouth interactions
Expand your online digital brand
Build brand loyalty by communicating WITH customers instead of AT them
Publish [...]
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winery blogs
by Cheryl Wolhar - MyVineSpace on November 4, 2008
1) Tasting wine is a hard job but someone has to do it
2) It’s practically impossible to monetize a blog
3) Regardless of above, we all have to try even if it means no sleeping
4) The best way to monetize is to provide services
5) There were many talented and fun people at the WBC and I am glad I met them
6) Allan Wright and his team at Zephyr Adventures give great vineyard walks
7) Michel-Schlumberger is my new favorite winery
Gary Vaynerchuk and Alice Feiring were both great choices for keynotes
9) Sebastiani Vineyards has a beautiful winery and put on a great wine celler dinner
10) Wine with breakfast is not so bad after all
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by Cheryl Wolhar on October 18, 2008
What could be more social than wine? The wine business is inherently suited for social marketing. In fact, most wineries are already experts at social marketing. Social Marketing is what you do every day in your tasting rooms, at your events and in all your interactions with your customers.
You are Viral Marketing experts! You already use word of mouth to sell your wines. Viral Marketing is the way most of us learn about wine. That’s exactly what happens when you try a new wine at a friend’s party or when you are on a special trip and stop at that great winery that your friend found on their honeymoon. Remember, “Friends don’t let friends drink bad wine”.
Wineries already use social marketing to sell their wine. Now they need to take advantage of all the Web 2.0 tools available to make it easy to participate in online social marketing. A static site is no longer enough to get your message to consumers. You need to build a fun, vibrant, community where consumers all over the world can interact directly with you and learn about your unique wine and operation.
For many wineries, the only way that people know about you is if [...]
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