MyVineSpace

Posts tagged as:

wine industry

Will Social Search Change SEO? [courtesy of HubSpot]

by Cheryl Wolhar - MyVineSpace on February 18, 2011

I received this post from HubSpot this morning and felt it was a timely subject to share.  I have been doing research on this subject because a few of my clients have been asking for help with SEO.  I find this post interesting because the holy grail has always been that we have to place high in keyword search.  Now, it seems that Google has changed it’s algorithm.

Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc.  This could be really big, however, we will need to wait and see how it plays out and evolves over time.

Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.

Marketing Takeaway
Stop obsessing over rank and keyword stuffing. Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website.

For a full understanding of these new changes, watch the new video explaining social search improvements from Google on the link below.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/9778/Google-Launches-A-More-Social-Search.aspx#ixzz1EKOal0Pe

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, google, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine industry, wine marketing

{ 0 comments }

 

30 Social Media Predictions From 30 Social Media Pros – Social Media Examiner

by Cheryl Wolhar - MyVineSpace on January 3, 2011

#1: Marketers will have more tools to stimulate conversation.
#2: More companies will invest in social media.
#3: Social media will become mainstream.
#4: Quora will leave beta and become a serious player in social networking.
#5: People will demand more from social media.
#6: Social media will no longer be something the “cool kids” are doing.
#7: Facebook will become a real ecommerce platform.
#8 Social communication skills will get better.
#9: Social media will expand through creativity, diversification and content.
#10: Internet noise will reach rock-concert levels.
Read more: 30 Social Media Predictions From 30 Social Media Pros | Social Media Examiner.

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, Wine Blog, wine industry, wine marketing

{ 0 comments }

 

25 Ways to Get More Social Media Followers

by Cheryl Wolhar - MyVineSpace on December 20, 2010

Here’s a new post from HubSpot with 25 tips on how to get more social media followers. If your not following HubSpot.com already I highly recommend them as a social media resource.  They tend to focus on lead generation which does not apply directly to the wine industry, however, I have found their social media tips to be very useful. This is a great basic check list for you to use and review from time to time.  They make some great recommendations’ that you should consider if you haven’t already.  Many of them we have implemented on MyVineSpace already and for some of our clients as well.  I am intrigued by Number 16 which is to hide content on a custom Facebook tab that they can only get if they “Like” you.  I’ve include a few of my other favorites below:
Enable Social Sharing
Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Some services like Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.
Get Employees to Follow
Tell your [...]

Tagged as: Facebook, get more follwers, HubSpot, LinkedIn, social media, twitter, wine industry, YouTube

{ 0 comments }

 

Why Wineries Need Social Media

by Cheryl Wolhar - MyVineSpace on August 1, 2009

According to a study by Luxury-Insiders.com, a majority of luxury consumers are mainly influenced by the internet.

Although newspapers and magazine ads still have influence, it is clear that many continue to turn to the internet. The use of social media is very economical, allowing you to gain effective traffic and to build your brand.
In another study from Marketing Sherpa, you can see that marketers in many different markets are reducing their budgets in the more traditional channels such as Radio and Print and moving more of their focus to social media.

While the good news is that social media requires minimal capital investment, it is important to note that it can be extremely time intensive. However, if setup properly,  you can reduce much of the daily time required.
Marketing Sherpa goes on to say that Lack of Knowledgeable Staff and Inability to Measure the Results are the two biggest barriers to social media. Lack of Funding and Management Resistance are both a direct result of this inability.

The ability to accurately measure ROI has nothing to do with the effectiveness of the tactic. In fact, “Advertising on blogs or social networks” is the tactic rated as the most easy to measure and the [...]

Tagged as: @MyVineSpace, branded community, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine forum discussions, wine industry, winery, winery blogs, WineSpace

{ 0 comments }

 

Could 2009 Be The Year that the Web Makes A Significant Impact on the Wine Industry?

by Cheryl Wolhar - MyVineSpace on May 5, 2009

Earlier in the year I spent some time reading the 2009 – 2010 State of the Wine Industry Report from Silicon Valley Bank. According to them this recession is the time for wineries to finally embrace a robust direct-to-consumer digital sales strategy.
I was entertained by the references to Jerry Maguire… basically [they] had me at hello… And I liked their analogy comparing wine purchases to dating. With our current online dating culture, this is one that many can relate to. Like dating, people that have money to spend on wine will want to go with sure thing, one that has been recommended by a trusted source.
They pointed to the failing economy and distributors continuing to drop small brands from their books in favor of higher volume lower price point wineries, as key indicators that will finally push the wine industry to fully embrace the digital channel.
Their research reinforces what many of us have suspected for awhile… that they have yet to find a single wine company that has implemented a fully integrated, successful digital sales strategy. It’s hard for technical people with application development backgrounds to understand the reasons winery management teams are not flocking to these solutions.
Wineries seem to [...]

Tagged as: @MyVineSpace, cheryl wolhar, online, social media, social networking, State of the Wine Industry, Web 2.0, wine industry

{ 2 comments }

 

← Previous Entries