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wine brand loyalty

Will Social Search Change SEO? [courtesy of HubSpot]

by Cheryl Wolhar - MyVineSpace on February 18, 2011

I received this post from HubSpot this morning and felt it was a timely subject to share.  I have been doing research on this subject because a few of my clients have been asking for help with SEO.  I find this post interesting because the holy grail has always been that we have to place high in keyword search.  Now, it seems that Google has changed it’s algorithm.

Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc.  This could be really big, however, we will need to wait and see how it plays out and evolves over time.

Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.

Marketing Takeaway
Stop obsessing over rank and keyword stuffing. Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website.

For a full understanding of these new changes, watch the new video explaining social search improvements from Google on the link below.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/9778/Google-Launches-A-More-Social-Search.aspx#ixzz1EKOal0Pe

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, google, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine industry, wine marketing

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More on Facebook Pages Redesign

by Cheryl Wolhar - MyVineSpace on February 17, 2011

I just found another great post with detailed info on the new design changes on all our fan pages (link below).
One of the more important changes for you to know about is how the chronological order of posts has been changed. The default is to place the most interacted and most meaningful posts at the top. I believe it is based on the number of comments and likes. You can read the post to learn how to change this.
Here’s an excerpt:
Wall Posts. There are now two Wall filters. The posts on your page can be viewed as the posts you as the admin put up or viewed as the top posts from Everyone. As the admin, you can set a default under edit page. The Everyone option places the most interacted, useful and meaningful posts at the top even if they are before a new update. This could have a page look as if there is not a lot of recent activity as a posting from a week ago could be at the top. Jason Keath from Socialfresh.com shows this in his 7 changes to Facebook video.
Read more here…

Tagged as: @MyVineSpace, cheryl wolhar, Facebook, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine marketing

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Why Wineries Need Social Media

by Cheryl Wolhar - MyVineSpace on August 1, 2009

According to a study by Luxury-Insiders.com, a majority of luxury consumers are mainly influenced by the internet.

Although newspapers and magazine ads still have influence, it is clear that many continue to turn to the internet. The use of social media is very economical, allowing you to gain effective traffic and to build your brand.
In another study from Marketing Sherpa, you can see that marketers in many different markets are reducing their budgets in the more traditional channels such as Radio and Print and moving more of their focus to social media.

While the good news is that social media requires minimal capital investment, it is important to note that it can be extremely time intensive. However, if setup properly,  you can reduce much of the daily time required.
Marketing Sherpa goes on to say that Lack of Knowledgeable Staff and Inability to Measure the Results are the two biggest barriers to social media. Lack of Funding and Management Resistance are both a direct result of this inability.

The ability to accurately measure ROI has nothing to do with the effectiveness of the tactic. In fact, “Advertising on blogs or social networks” is the tactic rated as the most easy to measure and the [...]

Tagged as: @MyVineSpace, branded community, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine forum discussions, wine industry, winery, winery blogs, WineSpace

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Roadblocks to Internet Marketing

by Cheryl Wolhar - MyVineSpace on May 7, 2009

A major roadblock to internet marketing for wineries is a lack of understanding of all the new and effective, social media tools that are available.
The wineries that I talk to are so busy doing their day-to-day jobs that they just don’t have the time to learn about or keep up with all the new developments in internet marketing.
Many feel they just don’t have the time to fully educate themselves on the many applications and tools available that make Internet marketing easy and affordable.
Then there is fear caused from a lack of comfort level with web topics and technology and a fear that they might make a mistake, which they feel could be a disaster in such a public forum.
And then there’s denial, “if I don’t know about it, it doesn’t matter. “
In an earlier post I explained the importance of building a yearly marketing plan with specific strategies and tactics to use as a road map. Having a detailed plan, and doing regular, systematic analysis, will help you reach your goals. If you didn’t create a marketing plan at the beginning of 2009, now is a great time to do it. And it is critical to include a [...]

Tagged as: @MyVineSpace, internet marketing, social media, social networking, Web 2.0, wine, wine brand loyalty, wine marketing

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Why you should start a branded online community for your Winery

by Cheryl Wolhar - MyVineSpace on February 18, 2009

Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry.
Many winery’s have started blogging but others are not sure where to begin. MyVineSpace recommends starting a simple branded community where you can manage your blog and online discussions, but most importantly you can build a social community where you can interact directly with your customers and wine club members.
Creating an online Social Networking Community allows you to attract and interact with your customers in a fashion that was not possible before.

Community Benefits for the Winery:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community
Community Benefits for your Consumers :
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and wine making teams
* Customize your personal space and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine [...]

Tagged as: @MyVineSpace, attract customers, branded community, community, enjoy wine, interact with customers, learn about wine, online, social media, social networking, Web 2.0, Wine Blog, wine brand loyalty, wine forum discussions, wine industry, wine marketing, winery, winery blogs, WineSpace

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