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Web 2.0

Will Social Search Change SEO? [courtesy of HubSpot]

by Cheryl Wolhar - MyVineSpace on February 18, 2011

I received this post from HubSpot this morning and felt it was a timely subject to share.  I have been doing research on this subject because a few of my clients have been asking for help with SEO.  I find this post interesting because the holy grail has always been that we have to place high in keyword search.  Now, it seems that Google has changed it’s algorithm.

Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc.  This could be really big, however, we will need to wait and see how it plays out and evolves over time.

Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.

Marketing Takeaway
Stop obsessing over rank and keyword stuffing. Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website.

For a full understanding of these new changes, watch the new video explaining social search improvements from Google on the link below.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/9778/Google-Launches-A-More-Social-Search.aspx#ixzz1EKOal0Pe

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, google, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine industry, wine marketing

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More on Facebook Pages Redesign

by Cheryl Wolhar - MyVineSpace on February 17, 2011

I just found another great post with detailed info on the new design changes on all our fan pages (link below).
One of the more important changes for you to know about is how the chronological order of posts has been changed. The default is to place the most interacted and most meaningful posts at the top. I believe it is based on the number of comments and likes. You can read the post to learn how to change this.
Here’s an excerpt:
Wall Posts. There are now two Wall filters. The posts on your page can be viewed as the posts you as the admin put up or viewed as the top posts from Everyone. As the admin, you can set a default under edit page. The Everyone option places the most interacted, useful and meaningful posts at the top even if they are before a new update. This could have a page look as if there is not a lot of recent activity as a posting from a week ago could be at the top. Jason Keath from Socialfresh.com shows this in his 7 changes to Facebook video.
Read more here…

Tagged as: @MyVineSpace, cheryl wolhar, Facebook, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine marketing

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Facebook rolls out new Brand Page design – (courtesy of Wildfire)

by Cheryl Wolhar - MyVineSpace on February 15, 2011

Many of you have already noticed that Facebook has changed the layout design on your Fan Pages (Brand Pages) and since I have been asked by a few of my clients to help them understand these changes, I decided to post this article that I just found from Wildfire that describes all the changes in great detail.
Many of the features are similar to the changes Facebook recently made to our profile pages like the photos strip along the top however, the new feature I like the most is that you can now choose to interact with your page and other pages as yourself or as your brand.  This is a great new feature that was sorely needed.  I can’t tell you how many times I’ve had customers tell me that they want to be able to post on their page as themselves but still have admin rights to the page.  This feature solves that problem.
I am not so sure I like the new navigation menu on the left sidebar rather than the tabs across the top, however there is a way to code your own custom tabs on a page that I can implement now that the Facebook tabs are [...]

Tagged as: @MyVineSpace, cheryl wolhar, Facebook, internet marketing, social media, social networking, Web 2.0

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30 Social Media Predictions From 30 Social Media Pros – Social Media Examiner

by Cheryl Wolhar - MyVineSpace on January 3, 2011

#1: Marketers will have more tools to stimulate conversation.
#2: More companies will invest in social media.
#3: Social media will become mainstream.
#4: Quora will leave beta and become a serious player in social networking.
#5: People will demand more from social media.
#6: Social media will no longer be something the “cool kids” are doing.
#7: Facebook will become a real ecommerce platform.
#8 Social communication skills will get better.
#9: Social media will expand through creativity, diversification and content.
#10: Internet noise will reach rock-concert levels.
Read more: 30 Social Media Predictions From 30 Social Media Pros | Social Media Examiner.

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, Wine Blog, wine industry, wine marketing

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Why Wineries Need Social Media

by Cheryl Wolhar - MyVineSpace on August 1, 2009

According to a study by Luxury-Insiders.com, a majority of luxury consumers are mainly influenced by the internet.

Although newspapers and magazine ads still have influence, it is clear that many continue to turn to the internet. The use of social media is very economical, allowing you to gain effective traffic and to build your brand.
In another study from Marketing Sherpa, you can see that marketers in many different markets are reducing their budgets in the more traditional channels such as Radio and Print and moving more of their focus to social media.

While the good news is that social media requires minimal capital investment, it is important to note that it can be extremely time intensive. However, if setup properly,  you can reduce much of the daily time required.
Marketing Sherpa goes on to say that Lack of Knowledgeable Staff and Inability to Measure the Results are the two biggest barriers to social media. Lack of Funding and Management Resistance are both a direct result of this inability.

The ability to accurately measure ROI has nothing to do with the effectiveness of the tactic. In fact, “Advertising on blogs or social networks” is the tactic rated as the most easy to measure and the [...]

Tagged as: @MyVineSpace, branded community, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine forum discussions, wine industry, winery, winery blogs, WineSpace

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