by Cheryl Wolhar - MyVineSpace on January 27, 2011
Millennials are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history. Only about six-in-ten were raised by both parents — a smaller share than was the case with older generations. In weighing their own life priorities, Millennials (like older adults) place parenthood and marriage far above career and financial success. But they aren’t rushing to the altar. Just one-in-five Millennials (21%) are married now, half the share of their parents’ generation at the same stage of life. About a third (34%) are parents, according to the Pew Research survey. We estimate that, in 2006, more than a third of 18 to 29 year old women who gave birth were unmarried. This is a far higher share than was the case in earlier generations.
Read more: via The Millennials: Confident. Connected. Open to Change. – Pew Research Center.
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by Cheryl Wolhar - MyVineSpace on January 27, 2011
Did you know?
As of 2011, there are 500,000,000 active Facebook users. Approximately 1 in every 13 people on earth. Half of them are logged in on any given day.
48% of 18 – 34 year olds check Facebook right when they wake up… About 28% check their Facebook on their smart phones before getting out of bed.
48% of young Americans said they find out about news through Facebook.
There are 206.2 Million Internet users in the U.S. that means 71.2% of the U.S. web audience are on Facebook.
Source: The Chris Voss Show
[read more Facebook statistics here]
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by Cheryl Wolhar - MyVineSpace on January 3, 2011
#1: Marketers will have more tools to stimulate conversation.
#2: More companies will invest in social media.
#3: Social media will become mainstream.
#4: Quora will leave beta and become a serious player in social networking.
#5: People will demand more from social media.
#6: Social media will no longer be something the “cool kids” are doing.
#7: Facebook will become a real ecommerce platform.
#8 Social communication skills will get better.
#9: Social media will expand through creativity, diversification and content.
#10: Internet noise will reach rock-concert levels.
Read more: 30 Social Media Predictions From 30 Social Media Pros | Social Media Examiner.
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by Cheryl Wolhar - MyVineSpace on August 1, 2009
According to a study by Luxury-Insiders.com, a majority of luxury consumers are mainly influenced by the internet.
Although newspapers and magazine ads still have influence, it is clear that many continue to turn to the internet. The use of social media is very economical, allowing you to gain effective traffic and to build your brand.
In another study from Marketing Sherpa, you can see that marketers in many different markets are reducing their budgets in the more traditional channels such as Radio and Print and moving more of their focus to social media.
While the good news is that social media requires minimal capital investment, it is important to note that it can be extremely time intensive. However, if setup properly, you can reduce much of the daily time required.
Marketing Sherpa goes on to say that Lack of Knowledgeable Staff and Inability to Measure the Results are the two biggest barriers to social media. Lack of Funding and Management Resistance are both a direct result of this inability.
The ability to accurately measure ROI has nothing to do with the effectiveness of the tactic. In fact, “Advertising on blogs or social networks” is the tactic rated as the most easy to measure and the [...]
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