Here’s a new post from HubSpot with 25 tips on how to get more social media followers. If your not following HubSpot.com already I highly recommend them as a social media resource. They tend to focus on lead generation which does not apply directly to the wine industry, however, I have found their social media tips to be very useful. This is a great basic check list for you to use and review from time to time. They make some great recommendations’ that you should consider if you haven’t already. Many of them we have implemented on MyVineSpace already and for some of our clients as well. I am intrigued by Number 16 which is to hide content on a custom Facebook tab that they can only get if they “Like” you. I’ve include a few of my other favorites below:
Enable Social Sharing
Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn. Some services like Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.
Get Employees to Follow
Tell your employees to follow/like/subscribe to your social media profiles. People are more likely to follow pages that already have some sort of following, so your employees will help build your initial numbers.
Invite Partners, Vendors, Clients, and Customers
Send a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles.
Newsletters & Lead Nurturing
Include links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails.
Facebook: Like Box on Website
Install a Facebook Like Box (formerly known as Facebook Fan Box) on your website. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Like Box.
Facebook: Hide Content From Non-Likers
Create a default tab on your Facebook business page that contains content hidden from anyone who has not yet liked your page. Once someone likes your page, they can see the offer/content you had hidden. This is a great incentive for someone to like your page.
Facebook: Suggest to Friends
Encourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates.
Facebook: Invite Friends Tab
Add an “invite friends” tab and periodically encourage your fans to head over to invite their friends who might be interested in reading your updates.
Twitter: Add a Twitter Badge or Module
Promote your Twitter profile on your website by finding a Twitter badge that fits your site’s design, or add an official Twitter widget to your site. Your blog page, homepage, and other high-trafficked page sidebars are good places to install a Twitter widget.
YouTube: Embed Your Videos
If you have any videos that you’d like to share on your website, add them to your YouTube profile and then embed those YouTube videos on your site. That way people can discover your YouTube page, and you have potential to benefit from YouTube’s viral nature.
Read the full article here: 25 Ways to Get More Social Media Followers
{ 0 comments }
