by Cheryl Wolhar - MyVineSpace on February 18, 2009
Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry.
Many winery’s have started blogging but others are not sure where to begin. MyVineSpace recommends starting a simple branded community where you can manage your blog and online discussions, but most importantly you can build a social community where you can interact directly with your customers and wine club members.
Creating an online Social Networking Community allows you to attract and interact with your customers in a fashion that was not possible before.
Community Benefits for the Winery:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community
Community Benefits for your Consumers :
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and wine making teams
* Customize your personal space and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine tasting
A branded community is so much more than a blog… It’s video, photos, blogging and social networking all rolled up in one wonderful community for your customers to enjoy.
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by Cheryl Wolhar - MyVineSpace on February 2, 2009
Jo Diaz’s blog “Some truths behind the wine Industry and Social Media” is generating some interesting discussion.
I was most interested in the gap she describes between the winery decision makers (owners and principles) and the social media technologists (us). Jo does a great job explaining her view of the current mindset of some in the [...]
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by Cheryl Wolhar on November 19, 2008
I was recently invited to join a wine making co-op that buys grapes each year and makes and bottles their own Cabernet and Pinot Noir. I was able to buy in on the 2008 vintage which was harvested, crushed and barreled earlier in the year. Because I am now part of the co-op, I was [...]
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by Cheryl Wolhar - MyVineSpace on November 14, 2008
I read this post today where Paul Boutin says that blogs are dead and I agree, sort of…
<pIf you are considering starting a new blog now, the wrong thing to do would be to create one of those static boring blogs that everyone else has.
<pHe mentions sites like Flickr, Facebook and Twitter as better options. [...]
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by Cheryl Wolhar - MyVineSpace on November 14, 2008
I was struck by this post by Tim Elliott regarding the challenge wineries have in marketing their terrior story and making it unique. It really made me stop and think again about the best way to build a brand. He points to Stormhoek, who is best known for their success using social media. Instead of [...]
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