by Cheryl Wolhar - MyVineSpace on January 27, 2011
Millennials are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history. Only about six-in-ten were raised by both parents — a smaller share than was the case with older generations. In weighing their own life priorities, Millennials (like older adults) place parenthood and marriage far above career and financial success. But they aren’t rushing to the altar. Just one-in-five Millennials (21%) are married now, half the share of their parents’ generation at the same stage of life. About a third (34%) are parents, according to the Pew Research survey. We estimate that, in 2006, more than a third of 18 to 29 year old women who gave birth were unmarried. This is a far higher share than was the case in earlier generations.
Read more: via The Millennials: Confident. Connected. Open to Change. – Pew Research Center.
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by Cheryl Wolhar on March 4, 2009
Forget watching the Stock Market – Buying Wine is More Fun!
This might be a great time to try some of those cult wines that have been inaccessible for most of us regular folks.
As reported by Wine Business Monthly – Cult Wines at Mass Market Prices, it seems the economy might do something good for us wine lovers after all, i.e., make some of those cult wines both more available and [somewhat] more affordable.
There are a couple that are classified as cult wines that I would really like to try but even when I save up to afford them, usually for a special occasion, I usually can’t find them, or they are on a restaurant wine list, priced way too high.
Not only are these wines usually priced too high for my budget, but also top restaurants and collectors buy most of it. They have the inside track and the budgets to get these wines and then they mark them up so high that they are usually out of reach. Come on… how many of us can pay thousands of dollars for one bottle of wine? And even if we could would it be prudent to do so?
I, like many wine lovers, [...]
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by Cheryl Wolhar - MyVineSpace on February 2, 2009
Jo Diaz’s blog “Some truths behind the wine Industry and Social Media” is generating some interesting discussion.
I was most interested in the gap she describes between the winery decision makers (owners and principles) and the social media technologists (us). Jo does a great job explaining her view of the current mindset of some in the wine industry in regards to social media and discusses the huge distance she sees between the two.
Based on the discussions I have had recently with some small wineries I would have to agree. If they are not comfortable with technology they seem to be extremely reluctant to take this on. They feel that they don’t have the time or the experience necessary to do it correctly and that they do not have the money to staff for it during this economic down turn. The truth is that they can’t afford not to. I firmly believe that those wineries that make an effort now to utilize some aspect of social media will be way ahead of those that don’t when the economic turn around comes along. They will also, most likely, experience less of a downturn.
Jo says, “I’ve got grape growers who own their own businesses, [...]
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by Cheryl Wolhar on October 18, 2008
What could be more social than wine? The wine business is inherently suited for social marketing. In fact, most wineries are already experts at social marketing. Social Marketing is what you do every day in your tasting rooms, at your events and in all your interactions with your customers.
You are Viral Marketing experts! You already use word of mouth to sell your wines. Viral Marketing is the way most of us learn about wine. That’s exactly what happens when you try a new wine at a friend’s party or when you are on a special trip and stop at that great winery that your friend found on their honeymoon. Remember, “Friends don’t let friends drink bad wine”.
Wineries already use social marketing to sell their wine. Now they need to take advantage of all the Web 2.0 tools available to make it easy to participate in online social marketing. A static site is no longer enough to get your message to consumers. You need to build a fun, vibrant, community where consumers all over the world can interact directly with you and learn about your unique wine and operation.
For many wineries, the only way that people know about you is if [...]
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