Posts tagged as:

attract customers

Will Social Search Change SEO? [courtesy of HubSpot]

by Cheryl Wolhar - MyVineSpace on February 18, 2011

I received this post from HubSpot this morning and felt it was a timely subject to share. I have been doing research on this subject because a few of my clients have been asking for help with SEO. I find this post interesting because the holy grail has always been that we have to place high in keyword search. Now, it seems that Google has changed it’s algorithm.

Google announced yesterday that is has upgraded its search engine to include social results for users signed into their Google accounts. This means that people will start seeing search results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. This could be really big, however, we will need to wait and see how it plays out and evolves over time.

Rank Doesn’t Matter Anymore
With this latest update from Google, rank officially died as a metric for businesses to obsess over. It now doesn’t matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. This means that everyone who searches will see a different page of results, based on their location, search history and their connections across the social web.

Marketing Takeaway
Stop obsessing over rank and keyword stuffing. Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Develop strategies and prioritize engagement on each social platform to help build reach that brings organic search traffic to your website.

For a full understanding of these new changes, watch the new video explaining social search improvements from Google on the link below.

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, google, interact with customers, internet marketing, social media, social networking, Web 2.0, wine brand loyalty, wine industry, wine marketing

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30 Social Media Predictions From 30 Social Media Pros – Social Media Examiner

by Cheryl Wolhar - MyVineSpace on January 3, 2011

#1: Marketers will have more tools to stimulate conversation.
#2: More companies will invest in social media.
#3: Social media will become mainstream.
#4: Quora will leave beta and become a serious player in social networking.
#5: People will demand more from social media.
#6: Social media will no longer be something the “cool kids” are doing.
#7: Facebook will become a real ecommerce platform.
#8 Social communication skills will get better.
#9: Social media will expand through creativity, diversification and content.
#10: Internet noise will reach rock-concert levels.
Read more: 30 Social Media Predictions From 30 Social Media Pros | Social Media Examiner.

Tagged as: @MyVineSpace, attract customers, cheryl wolhar, interact with customers, internet marketing, social media, social networking, Web 2.0, Wine Blog, wine industry, wine marketing

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Why you should start a branded online community for your Winery

by Cheryl Wolhar - MyVineSpace on February 18, 2009

Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry.
Many winery’s have started blogging but others are not sure where to begin. MyVineSpace recommends starting a simple branded community where you can manage your blog and online discussions, but most importantly you can build a social community where you can interact directly with your customers and wine club members.
Creating an online Social Networking Community allows you to attract and interact with your customers in a fashion that was not possible before.

Community Benefits for the Winery:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community
Community Benefits for your Consumers :
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and wine making teams
* Customize your personal space and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine [...]

Tagged as: @MyVineSpace, attract customers, branded community, community, enjoy wine, interact with customers, learn about wine, online, social media, social networking, Web 2.0, Wine Blog, wine brand loyalty, wine forum discussions, wine industry, wine marketing, winery, winery blogs, WineSpace

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WANTED: Wineries – Early Adopters Need Only Apply!

by Cheryl Wolhar - MyVineSpace on February 2, 2009

Jo Diaz’s blog “Some truths behind the wine Industry and Social Media” is generating some interesting discussion.
I was most interested in the gap she describes between the winery decision makers (owners and principles) and the social media technologists (us). Jo does a great job explaining her view of the current mindset of some in the wine industry in regards to social media and discusses the huge distance she sees between the two.
Based on the discussions I have had recently with some small wineries I would have to agree. If they are not comfortable with technology they seem to be extremely reluctant to take this on. They feel that they don’t have the time or the experience necessary to do it correctly and that they do not have the money to staff for it during this economic down turn. The truth is that they can’t afford not to. I firmly believe that those wineries that make an effort now to utilize some aspect of social media will be way ahead of those that don’t when the economic turn around comes along. They will also, most likely, experience less of a downturn.
Jo says, “I’ve got grape growers who own their own businesses, [...]

Tagged as: @MyVineSpace, attract customers, branded community, buy wine not stocks, buying wine, down turn, economy, enjoy wine, interact with customers, social media, social networking, wine brand loyalty, wine marketing, winery blogs, WineSpace

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Wineries, don’t start a blog… start a Community!

by Cheryl Wolhar - MyVineSpace on November 14, 2008

I read this post today where Paul Boutin says that blogs are dead and I agree, sort of…
<pIf you are considering starting a new blog now, the wrong thing to do would be to create one of those static boring blogs that everyone else has.
<pHe mentions sites like Flickr, Facebook and Twitter as better options. I say, YES use Flickr, Facebook, YouTube and Twitter by all means, but use them to drive people to the new community that you build on a Web 2.0 platform around your brand.
<pHere are two example of wineries <a href=”http://www.eaglesnestwinery.ning.com”>”Eagles Nest Winery”</a> and <a href=”http://winespace.donatifamilyvineyard.com”>Donati Family Vineyard”</a> that have taken up this community concept, truly internalized it and really made it their own. You can see each “natural voice” shines through.
<pHere are two example of wineries “Eagles Nest Winery” and “Donati Family Vineyard” that have taken up this community concept, truly internalized it and really made it their own. You can see that each “natural voice” shines through.
<pSome of the benefits are:

Build an active, vibrant online community
Cultivate and strengthen lifetime customer relationships
Create a channel of trust through word of mouth interactions
Expand your online digital brand
Build brand loyalty by communicating WITH customers instead of AT them
Publish [...]

Tagged as: @MyVineSpace, attract customers, branded community, cheryl wolhar, enjoy wine, interact with customers, learn about wine, social media, social networking, Web 2.0, Wine Blog, wine brand loyalty, wine industry, wine marketing, winery blogs