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Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry. A new web-based community will permit you to reach consumers across the globe and, most importantly, allow them to communicate with you. Social Networking allows you to attract and interact with your customers in a fashion that was not possible before.

If you are considering starting a new blog now, it might be best to go right to Social Networking. Work with MyVineSpace to build your new community site and then take advantage of social sites such as Flickr, Facebook, YouTube and Twitter to drive people to your new community.

Here are two example of wineries “Eagles Nest Winery” and Donati Family Vineyard” that have taken up this community concept, truly internalized it and really made it their own. You can see that each “natural voice” shines through.

Some of the benefits are:

* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Expand your online digital brand
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community

This is so much more than a blog… It is video, photos, blogging, social networking all rolled up in one wonderful community for your customers to enjoy.