Web 2.0 is a technology trend for information sharing and social networking that is an emerging innovation within the wine industry. A web-based community will permit you to reach consumers across the globe and, most importantly, allow them to communicate with you. Social Networking allows you to attract and interact with your customers in a fashion that was not possible before.
Benefits for the Winery:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime relationships
* Create a channel of trust through word of mouth interactions
* Build brand loyalty by communicating WITH customers instead of AT them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community
Benefits for Consumers :
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and wine making team
* Customize your personal space and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine tasting
You need more than a traditional website and more than a blog… Think video, photos, blogging, social networking, virtual wine tasting all rolled up in one wonderful community for your customers to enjoy.
{ 1 comment }
