Change the World or Go Home

I was struck by this post by Tim Elliott regarding the challenge wineries have in marketing their terrior story and making it unique. It really made me stop and think again about the best way to build a brand. He points to Stormhoek, who is best known for their success using social media. Instead of marketing terrior they are marketing the guiding principles of what their brand stands for:

* Love
* Being Passionate
* Dreaming Big
* Being Spontaneous
* Celebrating
* Changing The World

How about that “change the world or go home” as one of the guiding principles of your brand? That’s a powerful message and I agree with Tim that this type of aspirational positioning will really connect with consumers today. I’m totally getting it!

Tagged as: @MyVineSpace, branded community, Change the World, cheryl wolhar, enjoy wine, interact with customers, Passion, social media, social networking, terrior, Web 2.0, wine brand loyalty