What could be more social than wine? The wine business is inherently suited for social marketing. In fact, most wineries are already experts at social marketing. Social Marketing is what you do every day in your tasting rooms, at your events and in all your interactions with your customers.
You are Viral Marketing experts! You already use word of mouth to sell your wines. Viral Marketing is the way most of us learn about wine. That’s exactly what happens when you try a new wine at a friend’s party or when you are on a special trip and stop at that great winery that your friend found on their honeymoon. Remember, “Friends don’t let friends drink bad wine”.
Wineries already use social marketing to sell their wine. Now they need to take advantage of all the Web 2.0 tools available to make it easy to participate in online social marketing. A static site is no longer enough to get your message to consumers. You need to build a fun, vibrant, community where consumers all over the world can interact directly with you and learn about your unique wine and operation.
For many wineries, the only way that people know about you is if they visit your tasting rooms. Now consumers can participate in your unique experience even if they never get to visit you. Making the act of finding and experiencing your wine online just like visiting you in person is key in this new environment.
