When I first started working with Donati Family Vineyard I was challenged with finding new and more effective ways to communicate and build meaningful relationships with consumers in the wine industry; which was a new industry for me.
I had experience with the value of Web 2.0 and social networks from my time at Yahoo and wanted to see how it could relate to another industry. I was very interested in how Web 2.0 might be used to more effectively market wine to consumers.
The wine industry tends to be somewhat behind many other industries in picking up new technologies and has been slow to pick up on the new marketing opportunities they present. While there are many great examples of wineries that have jumped on the blogging wave, there are not many that have a created a full featured, Web 2.0, website like WineSpace.
WineSpace growth has been steady as we continue to introduce both our existing customers as well as new customers to its benefits; however, as Scott Schnaars said, our goal is a small, tight community where we can get to know our customers and easily communicate with them. Notably, not all the community members are from the US, there are also a few members from as far away as China and the Ukraine.
Over time we expect to see huge benefits to our marketing efforts from the viral nature of WineSpace. It will be fun to watch as it grows over time.
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