Here’s a Wine Business Weekly Article on how the current economic issues such as fuel costs are effecting on premise wine sales and customers shopping habits. People are still buying wine but they are moving down market and looking for ways to avoid driving. Even luxury consumers are feeling the pinch. Could this be the time to energize your internet sales channel?
Who knows how long this downturn will last or how bad it will get? Putting some focus into your internet channel now will help you survive the downturn and will positively position you when the turnaround comes.
- Add social networking to your marketing mix to build community and lasting relationships around your brand
- Improve your online shopping experience
- Energize and measure your email campaigns
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